Nowadays, many publishing businesses have embarked on their outsourcing journey, aiming to gain more access to specialized skills, enhance operational efficiency, and become more cost-effective. However, beneath the shimmering veil of all the perks, outsourcing can bring several challenges publishers need to solve, one of which refers to time zone challenges.  

In the globalized world of publishing outsourcing, companies must have well-defined strategies to collaborate effectively with vendors from different time zones. This article delves into strategies to overcome time zone barriers in publishing software outsourcing.

Understanding the landscape

According to Statista, the publishing industry in the United States generates approximately $28 billion in revenue annually.

Revenue of publishing industry

Source: Statista

This thriving industry involves professionals and workforces from across the globe, each playing a significant role and contributing to the bigger picture. However, time zone challenges stem from having teams from various locations. As a result, communication gaps, workflow disruptions, and delayed project timelines may occur due to the time zone challenges.

For instance, imagine a scenario where a London-based publisher works with a partner in New York and an editorial team in Melbourne. The 24-hour clock means that while one team is in full swing, the other might start their day or hit the sack.. This has made the approval and publishing process much more complex.

As such, when teams are spread across different continents with multiple time zones, coordinating meetings, addressing urgent issues, and maintaining a cohesive workflow become daunting tasks. As a result, overcoming these challenges requires proactive strategies that facilitate efficient collaboration and mitigate risks.

Overcoming the time zone challenges

Establish a clear and detailed plan

    Whether it’s a content plan or a publication plan, it must be detailed and comprehensive so everyone involved is on the same page. Vague plans with unclear directions will lead to chaotic situations, especially in time zone differences. People will lose track of the task status, and miscommunication will occur, thus leading to inefficiency.

    Utilize the overlap in working hours

      To get the most out of the global team, publishing companies need to identify and utilize the overlapping working hours between teams in different time zones to facilitate collaboration. By identifying and setting up a few core hours where all team members are available, publishers can enhance communication, ensure immediate responses to queries, and facilitate decision-making.

      Leverage on communication tools

        One of the approaches to overcome the time zone challenges while doing publishing outsourcing is leveraging a variety of communication tools to bridge the gap between team members in different locations across the globe. Regularly scheduled video meetings via Teams, Zoom, Skype, etc. can foster a sense of connection among team members, promoting a collaborative atmosphere even when physically distant.

        Document everything

          To compensate for potential delays in communication, an emphasis on a thorough documentation process is vital for businesses. Clear and comprehensive documentation ensures that team members have access to essential information at any time, whether it’s a meeting minute, a process or guideline, project requirements, code documentation, progress reports, or even a note to other team members. This also serves as a valuable reference for team members across different time zones and will be helpful for any new members joining.

          Establish clear communication protocols

            To mitigate the time zone challenges, businesses can also define clear communication protocols to streamline information flow and avoid misunderstandings. Companies can create guidelines for response times, escalation procedures, and the use of communication channels. 

            Additionally, publishers should establish protocols for the approval process and feedback loop to avoid noise. By setting expectations and providing guidelines, teams can navigate time zone challenges more effectively, reducing the risk of miscommunication and delays.

            Allocate tasks strategically

              One of the essential steps to overcome the time zone challenges is task allocation. Publishing companies need to strategically distribute tasks based on the time zones strategically.  For instance, one team can handle the tasks in their morning, and at the end of the day, they will hand over the tasks to the team in another location where it is just the start of the day. The other team will pick up the tasks, resume the work, and maintain the constant workflow. By allocating tasks strategically and facilitating the flow, teams across the globe can act as tag teams and synchronize their work harmoniously.

              Utilize task management tool

                To facilitate effective collaboration in publishing outsourcing, companies can utilize task management tools or platforms such as Trello, Asana, Azure DevOps, etc. to have overall visibility on the workload, current status, and primary task owners.. This will help teams across different time zones collaborate better as they will have a transparent view of the project as one team, not a scattered group of people. By doing this, any team member can easily track the task status to support any emergency inquiry when their colleagues are offline.

                Implement Agile methodologies

                  The project will be broken down into smaller and more manageable tasks by following the Agile methodologies, which are designed to promote iterative development, frequent communication, and adaptability. Within a regular sprint cycle, teams can easily monitor the progress and collaborate more effectively. Daily stand-up meetings, where team members update on their progress or raise concerns, can be scheduled at a time suitable for all, accommodating various time zones. This ensures that everyone is on the same page and can promptly address any issues.


                  Mitigating time zone challenges in publishing software outsourcing requires proactive approaches and strategies focused on fostering effective collaboration. In an interconnected global landscape, these strategies ensure that software development projects progress smoothly, meet deadlines, and deliver excellent results regardless of geographical distance.If you are looking for the right technology outsourcing partner for your publishing activities, reach out to Sunbytes. With teams across different locations worldwide, we will ensure that your business will overcome time zone challenges, achieve success and reach unparalleled heights!

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