Moving from an externally hired staff to a full-stack dedicated team

Background

In 2020, Organic needed a dedicated software engineer from a reputable offshore IT staffing company to support their rapidly growing project, thedrive.com. At that time, the Organic team faced several challenges:

• Integrating numerous websites with various layouts and code languages into a single platform.
• Accommodating multiple requests from content creators for different types of content blocks to maximize their creativity.
• Managing high demand from clients during various advertising campaigns.
• Addressing potential crashes due to high-volume website traffic, with some receiving over 50 million unique monthly visitors.

Sunbytes solution

Our partnership with Organic has strengthened as their team has shown great dedication and commitment to the project from the beginning. With the support of Sunbytes, the Organic team expanded the project from a single offshore developer to a full-stack dedicated team of nine members. These top-tier experts, based in Vietnam and the Netherlands, used their skills to deliver exceptional results for our clients.

Initially, the dedicated team focused on migration, but their role has expanded to cover various aspects of the client’s business operations, including email marketing, DevOps, and several initiatives to enhance the system and increase client revenue.

Team achievements

Below is the summary of the team's accomplishments just after a year:

Successfully migrated numerous websites to the existing Organic platform.

Introduced hundreds of new features to both existing and newly added websites, enabling creators to produce compelling content.

Designed and developed a reusable, robust, and smooth migration tool for various websites with diverse formats, layouts, and content types.

Added functionalities to support the analytics team in quickly and easily evaluating website data.

Managed a database of over 2 million users and set up email marketing campaigns for them.

Implemented content delivery via headless CMS, published using frontend frameworks to enhance user experience.

Proposed and integrated a CDN provider to prevent website downtime and implemented a failover setup to minimize downtime in case of a CDN provider failure.

Want to know deeper?

Technology stacks

WordPress

PHP

Python / Django

WP GraphQL Yoast SEO

Amazon S3

React

NextJS

NodeJS

GraphQL

SQL

Gutenberg Block

Codeception

ACF

Kubernetes

Nginx

Fastly

Automated testing

PHPUnit

Cloudfront

Google Analytics

Docker

Mailchimp

Google Tag Manager

Feedback from our client

“SunBytes has been a critical part of development for Organic as we have grown from managing a single site to a wide portfolio of them. They are pragmatic, a pleasure to work with, and the communication with both their engineers and their management has made them feel like direct members of our own team.”

Justin DeMaris – CTO – Organic

Our team

Front end

Back end

Account Management

Devops

Project management

Customer alignment

Organic, a young and ambitious company, has rapidly grown by adding approximately 200 staff from around the world and expanding its network of websites. Sunbytes is responsible for the entire recruitment process, allowing the client to save resources for core activities and benefit from additional support from us.

Regular technical training

Sunbytes consistently conducts training sessions on the latest technology trends and supports the team in meeting changing technology requirements from the client.

Continuous improvement

We proactively propose improvements in the development process to help the client save time and expenses on operational activities.

Real-time communication

We guarantee accessible and real-time communication as all dedicated team members work in the same time zone as the client.

Sharing our expertise

Sunbytes actively assigns experts to accompany the dedicated  team when training is needed

CTO Support & Aligment

Sunbytes actively assigns experts to assist the dedicated team when training is required.